Things get worse for Jay when his boss Veer, played by Samir Soni, assigns Jay to work with the new production designer on the film, Simran, played by Sonam Kapoor. Simran and Jay are total opposites. Simran loves ‘luv storys’ so much that her life seems to resemble one. She has the perfect job, the perfect boyfriend, and presumably the perfect life. Her meeting with Jay changes all that. Their on-set relationship begins to replicate that of the ‘Luv Story’ they are working on, forcing Simran to choose between her boyfriend and Jay. “Imran Khan and Sonam Kapoor make a very fresh pair and look good with each other," producer Karan Johar told reporters.

Music composers Vishal and Shekhar provide the movie with a variety of great tunes. The soundtrack opens up with “Jab Mila Tu.” The romantic ballad sung by Shafqat Amanat Ali and Sunidhi Chauhan is a fresh mix of a classical tune with a fresh new-age techno type beat. Other songs include “Bahara” and “Sadke Hua” and “I Hate Luv Storys.” The movie is written and directed by Punit Malhotra and produced by Karan Johar and Ronnie Screwvala. It is set to hit theaters on July 2, 2010.