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BILLBOARD

Desi Hits! CEO Anjula Acharia-Bath

Sep 3, 2011

"The Head Of The Entertainment/Lifestyle Website Talks About The Culture Traffic Between South Asia And The West"
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THE WALL STREET JOURNAL

Lady Gaga Romances India

Jun 1, 2011

"The reason I'm going to India now is because I can," said Lady Gaga,"
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MTV

Lady Gaga's Bollywood Remix

April 13, 2011

"Lady Gaga's 'Born This Way' Bollywood Remix Is 'Magical,'"
ONLINE

Rolling Stone India

Lady Gaga Collaborates with Salim-Sulaiman

April 13, 2011

"Gaga has truly fallen in love with India, so we’re helping her pursue this audience to connect with the huge diaspora and South Asia itself"
ONLINE

Metro UK

Lady Gaga Set For Bollywood Stardom

April 13, 2011

"As part of her deal with Indian media giants Desi Hits, Gaga’s liberating track features ‘a sitar intro’ and ‘dhol beats’"
ONLINE

Hindustan Times

Lady Gaga Over Bollywood

April 13, 2011

"Lady Gaga's record label contacted us through Desi Hits"
ONLINE

MARIE CLAIRE

Beauty Travelogue:MUMBAI

2010

"kohl Liner, Sour-Milk Hair Treatments,.."
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THE INDEPENDENT

The Tastemakers Bank On An Asian Music Uprising

Oct 15, 2010

"Seven Years Ago, After A Night Out with Jay Sean, Rishi Rich and Juggy D Culminated In That Trio..."
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Forbes

East Meets West

July 30, 2010

"Desi Hits keeps the beats bouncing between Bollywood and Hollywood."
ONLINE

Eastern Eye

Universal In Desi Link-Up

July 30, 2010

"ENTERTAINMENT company Desi Hits! has teamed up with music giant Universal Music Group "
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INDIA WEST

Universal Ties up with Desi Hits to Create Music Label

July 30, 2010

"Desi Hits Inc.Has announced that it will collaborate with Universal Music to launch a new music label devoted exclusively to promoting South Asian talent."
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Hans Ebert's

JIMMY IOVINE AND DESI HITS: GOODNESS GRACIOUS ME!

July 27, 2010

"When one hears that Jimmy Iovine, head of Interscope, puts up his own money to take a 20% stake in a music company, it requires more than a cursory glance."
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The South Asian Times

Universal Music teams up with Desi Hits!

July 24, 2010

"The success of Academy Award Winning song "Jai Ho" has sparked leading record company, Universal Music's interest in Indian music."
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New York Times

A New Label's Mission: Indian Music

July 18, 2010

"Could there be more global hits like "Jai Ho" in the future? Universal Music thinks so."
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India Post

Jai Ho Leads To Demand For Indian Music

July 18, 2010

"There's never been an infrastructure for this music, "Ms. Acharia Bath" said. After "Slumdog," she said, "everyone saw that with resources some of these songs really popped.o."
ONLINE

South Asian Times

Person of the Week

February 13, 2010

"Anjula Acharia-Bath is the founder and President of Desi Hits, an entertainment/lifestyle hub for any-one curious about Desi culture. "
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India West

Desi Hits Snags Top Investor in Iovine

January 29, 2010

"Fast growing portal Desi Hits.com has found an investor in Jimmy Iovine... "
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Bibi Magazine

Meet the CEO: Anjula Acharia-Bath of Desi Hits!
"What started out as a South Asian music blog, DesiHits.com has recently become the first iTunes store for Desi Music, www.desihits.com/itunes. Catering to upcoming artist such as Jay Sean..."
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RadioAndMusic.com

Jai Ho distributor Iovine invests in Desi Hits...

January 8, 2010

"Fast growing portal Desi Hits.com has found an investor in Jimmy Iovine..."
ONLINE

Metro

Indian pop music is now as American as applie pie

January 4, 2010

"Just a few years ago, America's exposure to Indian pop music might not have been much more..."
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Vanity Fair

Desi Hits Lights Up New York City

October 20, 2009

"Candles twinkled throughout Anjula Acharia Bath’s Tribeca apartment last Friday night as an intimate group of New York City power brokers observed Diwali..."
ONLINE

NY Report

I am Desi

2009

"Over the last few years, Eastern culture has had an increasing influence on Western pop culture..."
ONLINE

Metro Online

Jay Z and Missy Elliot Among Artists Dancing to Indian Pop Sounds

December 6, 2009

'20 years ago, Indian pop was weirdly exotic. Not so anymore...'
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Asian Woman

Music Lowdown Powered by Desi Hits!

December, 2009

"The latest on the music scene from Desi Hits! Editor-in-Chief Anita Chatterjee..."
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Lassi With Lavina

The Perils of Social Networking

July 29, 2009

"I have to confess – I am a convert. No, not to Hinduism, Buddhism or Communism but to that newest quasi-religion sweeping the Universe – Social Networking! It’s the hot new belief system where..."
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radioAndMusic.com

Lady Gaga Makes Time to Meet with Her Global Desi Fan Base

July 9, 2009

"Desi Hits! Inc., a multi-platform media company specializing in fusion entertainment..."
ONLINE

radioAndMusic.com

The Pussycat Dolls go Bollywood again Exclusively on DesiHits.com

February 26, 2009

"The Pussycat Dolls go bollywood yet again by releasing a desi remix of "Jai Ho", which is the now-famous song played during the credits..."
ONLINE

Page Six Feature

February 28, 2009

"Slumdog Millionaire fans can download the Pussycat Dolls' remix of Academy Award-winning song"
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MTV

Pussycat Doll Revamps 'Slumdog Millionaire' Song 'Jai Ho'

February 24, 2009

"Slumdog Millionaire fans can download the Pussycat Dolls' remix of Academy Award-winning song"
ONLINE

Times of India

Rahman Does A Sexy Number

January 27, 2009

"[Desi Hits!] got in touch with Rahman and Iovine for the remix version. The track is being produced by American singer and record maker Palow Da Don..."
ONLINE

bvonstyle.com

Hollywood Goes Bollywood: India's Fashion Influence on the West

January 14, 2009

"Desi Hits!, a multi-platform media company specializing in fusion entertainment including music, media and, of course, fashion..."
ONLINE

NPR

Urban Desi: A Genre On The Rise

October 15, 2008

"She left the United Kingdom for the United States in 2001 and says she was dismayed to find that the fusion of music she'd grown up with..."
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The Source

Sean Kingston, Bollywood Girls

October 2008

"Kingston has hooked up with website Desi Hits and world renowned producers to put a South Asian spin on the single that lead to a platinum debut album..."
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The Asian News

Sean Kingston Goes Bollywood on Desihits.com

October 9, 2008

"Desihits.com have joined forces with American pop sensation Sean Kingston to launch a global remix competition for his hit song 'Beautiful Girls'..."
ONLINE

Verve

Anjula Acharia Bath's Desi Hits! Clicks with Multicultural Minds

July 2008

"She didn't want to be a 'poor brown actress in the white world'. So despite majoring in theatre and communications in the UK..."
ONLINE

Rolling Stone

Login India

April 2008

"50 Cent does bhangra here and if Akon wants a Punjabi twist to his sound you'll hear it on Desi Hits! first..."
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Vogue

Cyber Sounds

April 2008

"Desi music site is fast gathering a celbrity fanbase..."
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Business Week

From South Asia to iTunes

March 21, 2008

"On DesiHits' Web site, visitors can find entertainment news, interviews, and other original content aimed at Desis, the Hindi term for the 20 million or so South Asians living around the world..."
ONLINE

India Currents

Desi Hits! Hits Home

January 30, 2008

"2008 is at a close, and once again we have an opportunity to reflect on the desis who made headlines and those who we expect will continue to make the news..."
ONLINE

Hip Hop Elements

R&B Star Akon Breaks Into Huge South Asian Market

December 19, 2007

"Last month it was rap sensation 50 Cent using Desihits.com to break into the emerging and lucrative worldwide South Asian market-this month it's R&B megastar Akon"
ONLINE

Hindustani Times

American Desi

December 14, 2007

"Sites like desihits.com serve as a base for small-time artists who cannot come to India to promote themselves..."
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The Wall Street Journal

Music: South Asian Sounds

November 24, 2007

"Desihits.com... has become a clearinghouse for all sounds 'Desi'..."
ONLINE | PDF

WWE Wednesdays

Desi Beats Are Growing Stronger

November 14, 2007

"The U.S. is probably five years away from a time when South Asian culture takes hold well beyond the three million..."
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Asian Woman

Making Changes

August 2007

"We can work with new artists to put their music up on iTunes.. You don't have to be signed to a be a label. You just have to be good..."
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Desi Hits!


SOUTH ASIAN TIMES - Person of the Week INDIA WEST - Desi Hits Snags Top Investor in Iovine BIBI MAGAZINE - Meet the CEO: Anjula Acharia-Bath of Desi Hits! RADIOANDMUSIC.COM - Jai Ho distributor Iovine invests in Desi Hits METRO - Indian pop music is now as American as applie pie VANITY FAIR - Desi Hits Lights Up New York City NY REPORT - I am Desi METRO ONLINE - Jay Z and Missy Elliot Among Artists Dancing to Indian Pop Sounds ASIAN WOMAN - Music Lowdown Powered by Desi Hits! KHABAR MAGAZINE - The Perils of Social Networking RADIOANDMUSIC.COM - Lady Gaga Makes Time to Meet with Her Global Desi Fan Base RADIOANDMUSIC.COM - The Pussycat Dolls go Bollywood again Exclusively on DesiHits.com PAGE SIX FEATURE MTV - Pussycat Doll Revamps 'Slumdog Millionaire' Song 'Jai Ho' TIMES OF INDIA - Rahman Does A Sexy Number BVONSTYLE.COM - Hollywood Goes Bollywood: India's Fashion Influence on the West NPR - Urban Desi: A Genre On The Rise THE SOURCE - Sean Kingston, Bollywood Girls THE ASIAN NEWS - Sean Kingston Goes Bollywood on Desihits.com VERVE - Anjula Acharia Bath's Desi Hits! Clicks with Multicultural Minds ROLLING STONE - Login India VOGUE - Cyber Sounds BUSINESS WEEK - From South Asia to iTunes INDIA CURRENTS - Desi Hits! Hits Home HIP HOP ELEMENTS - R&B Star Akon Breaks Into Huge South Asian Market HINDUSTANI TIMES - American Desi THE WALL STREET JOURNAL - Music: South Asian Sounds WWE WEDNESDAYS - Desi Beats Are Growing Stronger ASIAN WOMAN - Making Changes